The Right Way to Use AI in Your Ad Creative
AI is changing how ecommerce brands produce creative. But most brands are using it wrong.They're generating entire ads with AI and wondering why performance drops. Or they're ignoring it entirely and ...
9 Apr 27min
Why CTC Bought Into Commerce Roundtable
Common Thread Collective is now an owner in Commerce Roundtable. In this episode, Taylor with Jimmy Kim, founder of Commerce Roundtable, to tell the full story of how this partnership came together an...
7 Apr 29min
5 Questions That Drive 80% of Your Growth
Every ecommerce growth team spends the majority of their time answering the same five questions. The problem? Most brands answer them with disconnected tools, siloed teams, and spreadsheets that have ...
2 Apr 41min
The Growth System for Brands Under $1M
CTC has never had a service offering for brands below seven figures. That changes today.Prophit Engine Lite is for any Ecommerce brand with established revenue below $1M annually. If you're past the s...
31 Mars 10min
In-House Creator, Outsourced Management: The New Creative Model
Most brands are stuck in a cycle: source UGC creators, send product, hope the content is usable, repeat. The hit rate is low, the management is painful, and the content lacks consistency.Adrianne brea...
26 Mars 26min
The Ruthless Forecast: How We Hold 7-Figure Brands Accountable
Most 7-figure brands are stuck in the same loop. They've outgrown guesswork but can't justify a $15K/month agency retainer. Every dollar has to work, and there's no infrastructure to know if it is.Joy...
24 Mars 31min
Data + Methodology + Operator: How We Build Capacity
Every brand wants more capacity from their growth team. Most try to solve it by adding people or plugging data into ChatGPT. Neither works.In this episode, Luke breaks down the 3-layer infrastructure ...
19 Mars 20min
The 3 Accountability Rules That Drive 108% YoY Growth
Most brands have a media buyer, a strategist, and a creative lead. Everyone's doing their job. Everyone has a dashboard. But when you ask "are we on plan this week?" you get three different answers.In...
17 Mars 17min
