TikTok Shop, Incrementality, and the New Growth Playbook
Every satisfied customer creates demand you never see. It spills across Meta, Amazon, TikTok Shop, and your DTC site, and most brands have no system for tracking it, let alone capturing it.In this epi...
12 Maj 25min
Why Your Ads Aren't Working
You're spending $20 per ad and it's not working. You think you need more creative volume. But the real problem? You don't have your customer journey figured out.In this episode, Joy Sharma breaks down...
7 Maj 32min
Why Meta's AI Has No Point of View
In today's episode Taylor walks through a live Statlas demo showing why AI tools hallucinate when they lack business context. He shows how the same data produces wildly different (and wrong) recommend...
5 Maj 9min
Enterprise Attribution for 7-Figure Brands
Taylor sits down with Austin Harrison, founder and CEO of Northbeam, to announce an official partnership between CTC and Northbeam. After years of public debate about attribution, they've found common...
30 Apr 21min
From Flipping Houses to 20,000+ SKUs: How Lighthouse Co Built a Multi-Brand Empire
What happens when a home flipper and an aspiring doctor decide to start selling lights during a pandemic? You get Lighthouse Co a curated lighting and home goods brand with 20,000+ SKUs, serving desig...
28 Apr 51min
Q1 2026 vs 2025: What Changed in Ecommerce (The Data)
Steve Rekuc, Director of Data at Common Thread Collective, joins Richard to break down the Q1 2026 vs Q1 2025 year-over-year data from the DTC Index.The headline: Meta spend is up 25% year over year w...
23 Apr 16min
You Don't Want Strategy. You Want an Outcome.
The number one pain point brands bring to us: "My current agency gives me execution, not strategy."Luke and Richard, break down why that complaint, while valid, doesn't go far enough.Most brands are s...
21 Apr 23min
How the Prophit Engine Actually Works (Full Walkthrough)
Taylor and Luke, walk through exactly how the Prophit Engine system enables one person to deliver the work and outcome of three.This isn't about replacing people with AI. It's about what happens when ...
16 Apr 55min
