PodBiz | Where's The Money In Podcasting?

PodBiz | Where's The Money In Podcasting?

Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.

Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting?

Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities.

Listen to new episodes every Monday- Let’s get down to PodBiz!

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Avsnitt(63)

How Advertisers Really See Your Podcast: Veronika Taylor on Growth, Revenue, and What Creators Miss

How Advertisers Really See Your Podcast: Veronika Taylor on Growth, Revenue, and What Creators Miss

What makes a show “monetizable” in the eyes of advertisers?This week on PodBiz, Veronika Taylor breaks down how brands evaluate podcasts, what creators often overlook, and why the future of podcast re...

24 Nov 202536min

Creative Work, Real Revenue: Jeff Umbro on What Makes a Podcast Business Last

Creative Work, Real Revenue: Jeff Umbro on What Makes a Podcast Business Last

How do you build a podcast business that lasts- not just creatively, but financially?In this episode of PodBiz, host Norma Jean Belenky sits down with Jeff Umbro, Founder and CEO of The Podglomerate, ...

17 Nov 202522min

The Magic of Podcast Growth with Arielle Nissenblatt

The Magic of Podcast Growth with Arielle Nissenblatt

What does sustainable growth in podcasting look like when the industry keeps changing?In this episode of PodBiz, Norma Jean Belenky talks with Arielle Nissenblatt, Director of Community and Content at...

10 Nov 202540min

The Legal Side of Podcasting with Gordon Firemark

The Legal Side of Podcasting with Gordon Firemark

How legally protected is your podcast?In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Gordon Firemark, entertainment and media attorney known as The Podcast Lawyer™. Gordon s...

3 Nov 202522min

Measuring ROI and Brand Lift on Branded Podcasts with Stevie Manns

Measuring ROI and Brand Lift on Branded Podcasts with Stevie Manns

Can working for a brand truly be where the money is in podcasting, and what metrics prove the ROI?In this episode of PodBiz, Norma Jean Belenky speaks with Stevie Manns, a producer with a background i...

27 Okt 202524min

Hot Takes on Money In Podcasting, Ad Tech, and Community with Dane Cardiel of Good Tape

Hot Takes on Money In Podcasting, Ad Tech, and Community with Dane Cardiel of Good Tape

Where's the best place to make money in podcasting in 2025?In this episode of PodBiz, Norma Jean Belenky speaks with Dane Cardiel, Founder and Publisher of Good Tape, about the business, culture, and ...

20 Okt 202546min

The Real Business of Podcast Marketing with Randi P’Pool

The Real Business of Podcast Marketing with Randi P’Pool

What does it really take to build a business that lasts in podcasting?In this episode of PodBiz, Norma Jean Belenky and John Kiernan talk with Randi P’Pool, Founder and CEO of P’Pool Media, about the ...

13 Okt 202524min

Monetizing Every Angle: Jack Levy’s Playbook for Sustainable Podcasting

Monetizing Every Angle: Jack Levy’s Playbook for Sustainable Podcasting

How do you build a podcast that earns from every direction while keeping its creative core intact?In this episode of PodBiz, Norma Jean Belenky speaks with Jack Levy, Creator, Producer, Director, Entr...

6 Okt 202548min

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