Send It!
The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

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EP 62: The secret behind the click and why click tracking is so important

EP 62: The secret behind the click and why click tracking is so important

Most brands obsess over open rates, but ignore the most misleading metric in their dashboard: clicks.In this episode, Jimmy Kim and Chase Dimond break down the truth about email and SMS click tracking...

6 Jan 34min

EP 61: Here's what AI says about retention marketing in 2026

EP 61: Here's what AI says about retention marketing in 2026

AI just predicted the future of retention marketing… but is it accurate?In this episode, Jimmy Kim and Chase Dimond ask ChatGPT to generate bold 2026 predictions for ecommerce email and SMS marketers ...

30 Dec 202536min

EP 60: Gmail’s new rules: What every email marketer needs to know

EP 60: Gmail’s new rules: What every email marketer needs to know

Gmail just rolled out the biggest inbox overhaul in years and it’s about to change how every ecommerce brand sends email.In this episode, Jimmy Kim and Chase Dimond break down the new Gmail features t...

16 Dec 202541min

EP 59: The real lessons from Black Friday + Cyber Monday 2025

EP 59: The real lessons from Black Friday + Cyber Monday 2025

BFCM 2025 didn’t play out the way anyone expected. In this special report, Jimmy Kim and Chase Dimond break down what actually happened, why it happened, and what it means for ecommerce brands heading...

9 Dec 202539min

EP 58: Don’t go silent after BFCM (Here’s what to send next)

EP 58: Don’t go silent after BFCM (Here’s what to send next)

Most brands blow their budget on BFCM and then ghost their best customers.In this episode of Send It, Jimmy Kim and Chase Dimond break down what happens when you go silent after Black Friday and how t...

2 Dec 202530min

EP 57: How often should you really email your list?

EP 57: How often should you really email your list?

What's the perfect email cadence? Daily, weekly, or just when you have something to say?In this episode, Jimmy and Chase break down the pros and cons of different email frequencies (daily sends, weekl...

21 Nov 202535min

EP 56: The secret quarter most brands ignore (Q5)

EP 56: The secret quarter most brands ignore (Q5)

The biggest week in ecommerce is the one everyone forgets.In this episode, Jimmy Kim and Chase Dimond break down one of ecommerce’s best-kept secrets: Q5. The week between Christmas and New Year’s tha...

11 Nov 202535min

EP 55: Why we’re betting big on retention tools

EP 55: Why we’re betting big on retention tools

Ever wondered what Jimmy and Chase are up to behind the scenes?In this episode, the duo reflect on their first year of partnership and pull back the curtain on what they’re building next… two new tool...

3 Nov 202539min

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