Send It!
The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

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EP 70: 6 Retention habits of 8 and 9 figure DTC brands

EP 70: 6 Retention habits of 8 and 9 figure DTC brands

There's a reason some brands keep growing and others plateau… and it usually shows up in their retention strategy first.In this episode of Send It, Jimmy Kim sits down with Feras Khouri, co-founder of...

3 Mars 46min

EP 69: How to embrace AI as an email marketer + 3 hot click tips

EP 69: How to embrace AI as an email marketer + 3 hot click tips

AI is everywhere in email marketing… but is it actually workingIn this episode of Send It, Jimmy Kim sits down with Filip Pejic, Co-Founder of Bedford & Pearly, to talk about how smart email marketers...

24 Feb 38min

EP 68: A practical framework for profitable email and SMS in 2026

EP 68: A practical framework for profitable email and SMS in 2026

Acquisition is harder. CAC keeps climbing. Attribution feels like guesswork.The brands still growing profitably are not “sending more” to fix it. They’re building retention systems that move customers...

17 Feb 45min

EP 67: The new definition of engagement (and the metrics that actually matter)

EP 67: The new definition of engagement (and the metrics that actually matter)

Open rates are inflated. Clicks are misleading. And inbox algorithms don’t reward surface-level engagement anymore.In this episode of Send It, Jimmy Kim and Chase Dimond break down why traditional ema...

10 Feb 29min

EP 66: 12 Unusual segments that drive serious eCommerce revenue

EP 66: 12 Unusual segments that drive serious eCommerce revenue

Most brands only segment by openers and VIPs… then wonder why email performance stalls.In this episode of Send It, Chase Dimond and Jimmy Kim dive into 12 powerful email and SMS segments that go beyon...

3 Feb 43min

EP 65: Why the first 45 days matter more than the first purchase

EP 65: Why the first 45 days matter more than the first purchase

The biggest mistake most brands make? They think retention starts after the first sale.In this episode of Send It, Jimmy Kim and Chase Dimond break down why the real retention window starts the moment...

27 Jan 38min

EP 64: What we learned from 41 billion emails sent in 2025

EP 64: What we learned from 41 billion emails sent in 2025

We got early access to Omnisend’s 2025 ecommerce report and the numbers will change how you think about your email and SMS strategy.Based on 41 billion+ messages from over 160,000 ecommerce brands, th...

20 Jan 43min

EP 63: The retention audit: How to diagnose any brand in 60 minutes

EP 63: The retention audit: How to diagnose any brand in 60 minutes

Struggling with retention but not sure what’s broken?In this episode, Jimmy Kim and Chase Dimond walk through their 7-part retention audit framework used to diagnose DTC brands in 60 minutes or less.W...

13 Jan 39min

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