Send It!
The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

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EP 46: The Dark Side of Email Marketing: Minimizing Unsubscribes & Complaints at Scale

EP 46: The Dark Side of Email Marketing: Minimizing Unsubscribes & Complaints at Scale

Unsubscribes and spam complaints are the silent killers of email marketing. While most brands focus on open rates and revenue, ignoring these “dark side” metrics can wreck your sender reputation and d...

2 Sep 202541min

EP 45: Low Budget, High Impact Retention Marketing Hacks

EP 45: Low Budget, High Impact Retention Marketing Hacks

Think you need expensive platforms and six-figure marketing stacks to compete with bigger brands? Think again.In this episode of Send It!, Jimmy Kim and Chase Dimond reveal five proven retention marke...

26 Aug 202536min

EP 44: Email & SMS Evolution: Adapting Strategy as Your Brand Scales

EP 44: Email & SMS Evolution: Adapting Strategy as Your Brand Scales

The retention tactics that got your eCommerce brand from zero to $1 million won't take you from $10 million to $50 million - and trying to force them will create bottlenecks that kill your growth. In ...

19 Aug 202537min

EP 43: Mid Funnel Mastery: Nurturing Prospects Who Didn’t Convert Immediately

EP 43: Mid Funnel Mastery: Nurturing Prospects Who Didn’t Convert Immediately

97% of your website visitors leave without buying, here's how to win them back. Most eCommerce brands just blast these warm prospects with discount codes and wonder why it's not working, but the real ...

12 Aug 202541min

EP 42: From Blank Page to Revenue: How AI is Revolutionizing eCommerce Marketing

EP 42: From Blank Page to Revenue: How AI is Revolutionizing eCommerce Marketing

Most eCommerce marketers spend 60% of their time creating content instead of developing strategy, but AI is changing everything. In this episode of Send It!, Jimmy and Chase reveal how AI is transform...

5 Aug 202556min

EP 41: Email & SMS Copywriting Styles That Convert: The Top 5 Approaches for eCommerce

EP 41: Email & SMS Copywriting Styles That Convert: The Top 5 Approaches for eCommerce

The difference between mediocre copy and great copy can literally double or triple your campaign performance, yet most eCommerce marketers think copywriting is just about being clever or creative. In ...

29 Juli 202557min

EP 40: How to Double Your Customer Repurchase Rate in 2025

EP 40: How to Double Your Customer Repurchase Rate in 2025

Stop chasing new customers when you can't keep the ones you have. Thomas Lalas reveals how he achieved an 85% repurchase rate for top CPG brands - and you can too.In this episode of Send It! Podcast, ...

22 Juli 202545min

EP 39: The 5 Retention Channels Everyone's Sleeping On (3-10x Higher Retention)

EP 39: The 5 Retention Channels Everyone's Sleeping On (3-10x Higher Retention)

While most ecommerce brands rely solely on email and SMS for retention, the smartest brands are quietly using these 5 alternative channels to achieve 3-10x higher retention rates.In this episode of Se...

15 Juli 202548min

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