Social Goals: Social media strategy for small businesses

Social Goals: Social media strategy for small businesses

Chats with the small businesses killing it on social and tips to help you do the same.

Social Goals is the go-to podcast for small business owners who want a clear, practical social media strategy— without burnout or hustle culture. Hosted by social media strategist Kat Tepylo Murphy, each episode breaks down what actually works on social for makers, mainstreeters, and hometown service providers.

You’ll hear honest conversations with small business owners navigating real-life marketing, alongside strategic guidance you can apply immediately. Practical, repeatable social media strategy built on real experience and shared learning.

Whether you’re trying to grow sustainably, stay consistent without overwhelm, or finally feel confident about what to post, Social Goals helps you build a social media plan that fits your business and your life.

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Avsnitt(45)

Work-Life Balance, According to My 7-Year-Old

Work-Life Balance, According to My 7-Year-Old

After a brief podcast pause (because life happens!), Kat returns with the most adorable guests yet— her kids! This candid, cozy, and laughter-filled episode is a nod to all the multitasking, magic-mak...

10 Nov 202518min

Eating Candy and Building Community on Social Media with Lisa from Couture Candy

Eating Candy and Building Community on Social Media with Lisa from Couture Candy

Lisa Couture, founder of Couture Candy, joins Kat for a heartfelt conversation about running a small business rooted in kindness and community. From launching during the pandemic to navigating multipl...

14 Okt 202525min

Designing with Intention: Visual Branding, Confidence & The Good Design Method with Stacy Aguilar

Designing with Intention: Visual Branding, Confidence & The Good Design Method with Stacy Aguilar

Branding is so much more than picking pretty colours—it’s about alignment, storytelling, and owning your space as a leader. In this episode, Kat sits down with Stacy Aguilar, brand and web designer, s...

29 Sep 202530min

From Side Hustles to Full Time: How Bonnie Streamlined Her Socials & Quit Her Job

From Side Hustles to Full Time: How Bonnie Streamlined Her Socials & Quit Her Job

In this episode of Social Goals, I sit down with Canadian maker Bonnie Smith — the creative force behind Concrete Barn Co. and CBCo.Designs. From managing three Instagram accounts to batching a week o...

22 Sep 202528min

From Petals to Posts: How Flower Farmer Kelsey Uses Social Media to Grow a Blooming Business

From Petals to Posts: How Flower Farmer Kelsey Uses Social Media to Grow a Blooming Business

In this epi of Social Goals, I chat with farmer, florist, and creative entrepreneur Kelsey Jibb, the powerhouse behind Cold Springs Flower Farm in Cobourg, Ontario. As a busy mom of three, Kelsey shar...

17 Sep 202525min

I Was Called Out for Starbucks—Here’s What Happened

I Was Called Out for Starbucks—Here’s What Happened

When you’re a small business owner who prides yourself on supporting local, what happens when someone calls you out— for buying Starbucks? In this heartfelt episode, I open up about a personal experie...

4 Sep 202517min

Phone Boundaries for Better Business: How to Scroll Less & Sell More

Phone Boundaries for Better Business: How to Scroll Less & Sell More

If you’ve ever found yourself doom-scrolling at night instead of doing something you actually enjoy (hi, guilty), this episode is for you.I’m sharing the biggest game-changer I’ve made when it comes t...

25 Aug 202516min

Ambition, Motherhood & Showing Up Online as Your True Self with Puja Malhotra

Ambition, Motherhood & Showing Up Online as Your True Self with Puja Malhotra

There’s no rule book for running a business and raising kids — and the picture-perfect version we see on social media often does more harm than good. In this episode, Puja and I go deep into the reali...

18 Aug 202533min

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