Social Goals: Social media strategy for small businesses

Social Goals: Social media strategy for small businesses

Chats with the small businesses killing it on social and tips to help you do the same.

Social Goals is the go-to podcast for small business owners who want a clear, practical social media strategy— without burnout or hustle culture. Hosted by social media strategist Kat Tepylo Murphy, each episode breaks down what actually works on social for makers, mainstreeters, and hometown service providers.

You’ll hear honest conversations with small business owners navigating real-life marketing, alongside strategic guidance you can apply immediately. Practical, repeatable social media strategy built on real experience and shared learning.

Whether you’re trying to grow sustainably, stay consistent without overwhelm, or finally feel confident about what to post, Social Goals helps you build a social media plan that fits your business and your life.

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Avsnitt(45)

From Spaghetti to Strategy: Making Marketing Data Work for Your Small Biz with Ally from Akari Digital

From Spaghetti to Strategy: Making Marketing Data Work for Your Small Biz with Ally from Akari Digital

Marketing data doesn’t have to be overwhelming. In this episode, Kat and Ally bust the myth that analytics are only for big brands and dive into how beginners can harness simple data to make better de...

14 Apr 202529min

The Local Advantage: Build Community Online by Showing Up Locally

The Local Advantage: Build Community Online by Showing Up Locally

In today’s episode, Kat shares how small-town and local-based entrepreneurs can leverage social media to connect authentically with their nearby audience. From strategic engagement to location tagging...

7 Apr 202513min

How to Build Your Personal Brand on Instagram (Even as an Introvert) with Maddie Peschong

How to Build Your Personal Brand on Instagram (Even as an Introvert) with Maddie Peschong

If you've ever thought personal branding meant sharing your entire life on social media, this episode is here to change your mind.Kat is joined by branding photographer and coach Maddie Peschong for a...

31 Mars 202525min

Building a Business (and a Community) from the Ground Up with Samantha Perry

Building a Business (and a Community) from the Ground Up with Samantha Perry

In this episode of Social Goals, Kat sits down with Samantha Perry—multi-passionate entrepreneur and founder of Samantha Ann & Co.—to talk about how she built not one, but three thriving businesses ro...

24 Mars 202529min

Your Instagram Bio Isn’t Going to Stay the Same—And That’s a Good Thing!

Your Instagram Bio Isn’t Going to Stay the Same—And That’s a Good Thing!

If you've been obsessing over your Instagram bio, trying to make it perfect once and for all, here’s some relief: your bio is meant to change! In this episode, Kat Tepylo Murphy explains why your Inst...

17 Mars 20259min

Signs ChatGPT Wrote Your Instagram Bio (And How to Fix It!)

Signs ChatGPT Wrote Your Instagram Bio (And How to Fix It!)

Is your Instagram bio working for you or against you? In this episode, Kat Tepylo Murphy puts ChatGPT to the test by having it write her Instagram bio—then breaks down where AI gets it right, where it...

10 Mars 202515min

Speaking Up & Standing Out: Building Community on Threads with Emma from Harrison Hill Farm

Speaking Up & Standing Out: Building Community on Threads with Emma from Harrison Hill Farm

In this powerful episode of Social Goals, The Pod, host Kat Tepylo Murphy welcomes farmer and advocate Emma Lee Harrison from Harrison Hill Farm to discuss the importance of authenticity in online spa...

3 Mars 202531min

Social Media Red Flags: What Might Be Killing Your Engagement

Social Media Red Flags: What Might Be Killing Your Engagement

In this episode of Social Goals, Kat Tepylo Murphy sits down—literally, on the studio floor—with business friends Maddy (@bymaddyaucoin), Ally (Akari Digital), and Mariah (Mariah Makes It Happen) to s...

24 Feb 202512min

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