Instagram’s New Map, Reposts & Friends Tab: What Small Businesses Need to Know
Instagram has rolled out three new updates this week — and they’ve got small business owners talking. In this episode of Social Goals, I break down:The controversial new Map feature and why you should...
11 Aug 202512min
How to Speak Your Audience’s Language Without Losing Your Voice with Kira from Handle & Hone
What’s the difference between “just copy” and compelling messaging that actually connects? In this episode of Social Goals, Kat sits down with Kira from Handle and Hone to unpack the essential (and of...
21 Juli 202526min
Why Your Story is the Key to Your Social Media Success
In this solo episode, Kat unpacks why your story matters more than you think—and how sharing it authentically on social media can transform your business. Learn why your “why” is often the missing pie...
7 Juli 202514min
CapCut’s New Terms: What Small Biz Owners Need to Know with Jaime Bell
In this breaking-news episode, Kat Tepylo Murphy is joined by Canadian lawyer Jaime Bell to unpack the controversial updates to CapCut’s Terms of Service—and why they matter to small business owners, ...
30 Juni 202525min
Silly Reels, Serious Results: Why Unhinged Content Works with Mariah Scrivens
Sometimes the best-performing content is the least polished. Kat and Mariah dive into why embracing playful, real-life moments in your content can be a game changer for your business. They discuss the...
9 Juni 202528min
Your First or Next 1,000 Followers—Without Burnout or B.S.
Social media growth doesn’t have to mean burnout. In this solo episode, Kat breaks down a realistic and human-centered approach to reaching your next 1,000 followers. Learn why attracting the right fo...
26 Maj 202517min
Viral Reels & Aligned Content with Heather from Moon & Bloom
In this episode of Social Goals, Kat sits down with Heather Litster — holistic health practitioner and founder of Moon & Bloom — to talk about creating content that flows with your energy, not against...
12 Maj 202524min
Connection over Clickbait: Authentic Marketing for Small Businesses with By Maddy Aucoin
Small businesses don’t need clickbait or manipulation to thrive. In this episode of Social Goals, Kat is joined by copywriting expert Maddy Aucoin to share how small business owners can use authentic,...
28 Apr 202531min
