Wieden+Kennedy and Leo Burnett Strategy Leaders Compare Their Gold IPA Effectiveness Papers For McDonald's
It's not every day you get to hear two strategy leaders compare and contrast their agency's Gold IPA Effectiveness Papers. But Senior Planner at Brave Michael Kates suggested it on Twitter and Leo Bur...
9 Jan 202342min
7 Strategist Affirmations And A Heads-Up About What Sweathead Is Up To This Year
Friends, Sweathead celebrates its fifth anniversary on January 20, 2023, with a live event called "The Sweathead Get-Ahead". RSVP at http://www.sweathead.com. It's free and open to all and it features...
7 Jan 202327min
When A Head Of Strategy Heads To Hospital Because Of What's Happening In His Head - Thom James, One Green Bean
Thom James is Head of Strategy at One Green Bean, part of the Havas network, in the UK. Recently, he was hospitalized due to deteriorating mental health. He Tweeted about his experience in a very fran...
12 Dec 202238min
How To Bring Out The Worst Ideas To Get To The Best Ideas - Santi Pochat, LinkedIn
Santi Pochat is Vice President of Marketing at LinkedIn and he believes that beautiful ideas can come from the worst ideas. And this is what we discuss in this episode. Santi has spent over ten years ...
8 Dec 202231min
Publishing Your Way Through A Job Redundancy (Plus A Side-Serving Of Marketing Numbers Talk) - James Hankins, Marketer
In this episode of Sweathead, James Hankins discusses two big topics: marketing concepts he's infatuated with and how he published his way through–then out of–a redundancy. We discuss concepts such a...
5 Dec 202242min
The Mainstreaming Of Cross-Culture Kids - Sean Choi, Strategist
In this episode of Sweathead, I discuss cross-culture kids with Sean Choi. Cross-culture kids are people who grow up between two or more cultures. These "kids" are fast becoming a large population in ...
1 Dec 202231min
750 Awards Later…Chief Strategy Officer Shares The Ingredients - Tahaab Rais, CSO MENAT at Publicis Groupe
Tahaab Rais has won over 750 top-tier regional and global awards across Cannes, Effies, One Show, D&AD, Jay Chiats, Andy's, Clios, LIA, New York Festivals, WARC, Loeries, Dubai Lynx, among others, inc...
28 Nov 202247min
5 Insights About Insight Hunters, According To You (Plus A Free Deck)
In this episode, we look at five insights about insight hunters as suggested by strategists. You can find the deck here: https://bit.ly/insighthunters ** THIS WEEK ONLY: You can the coupon code HOLIDA...
21 Nov 202224min
