Before You Share Your Next Creative Brief, Check For These Four Things - Live From Hell's Kitchen, NYC
You can find this episodes on Instagram @markpollard. You can the coupon code HOLIDAY22 on the Sweathead website to get 20% off plus free shipping of 2 or more copies of my book "Strategy Is Your Word...
17 Nov 202239min
Gold Effie Case Study: Pagoda's "Put the Egg Rolls in!" - Eden Swanson, Carmichael Lynch for Schwan's Consumer Brands
Eden Swanson is Group Planning Director at Carmichael Lynch in Minneapolis. Her team picked up a Gold Effie in 2021 as well as a bronze in the Connection Strategy category of the 2022 Jay Chiat Awards...
9 Nov 202233min
Case Study: Raising Awareness Of The Mental Health Challenges Facing Black American Students - Edelman's Amina Colter Jones, Dinah Douglas, and Laura Goldsmith
Edelman's Amina Colter Jones (SVP, Health), Dinah Douglas (Senior Strategist), and Laura Goldsmith (Head of Strategy, LA) were part of a team that helped The Boris Lawrence Henson Foundation launch a ...
3 Nov 202240min
The New British Airways Campaign "Every Reason You Fly" Discussed By A Seasoned Travel Marketer And An Executive Creative Director - Colin Lewis, John Long
British Airways has just launched a new positioning "A British Original" and a new campaign "Every Reason You Fly". The campaign breaks conventions by focusing on small moments that happen because of ...
31 Okt 202250min
When Every Single Day Hurts - John Lyons, Senior Marketer
In this episode, I speak with John Lyons, a senior marketer who was recently at the LEGO Group. John has been weathering a difficult few years. He's shared his challenges on Twitter–the loss of a bro...
27 Okt 202247min
Tourism Australia CMO Susan Coghill Discusses Australia’s New $125M Campaign “Come and Say G’Day”
Susan Coghill is the Chief Marketing Officer of Tourism Australia. Susan and her team have just launched a new campaign with their agencies M&C Saatchi, UM, Digitas and many more. They are spending $1...
23 Okt 202243min
Case Study: Repositioning A Hotel-Booking App From "Rooms" To "Spaces" - Mayur Hola, Global Head of Brand at OYO
Mayur Hola is a former creative director who now runs India's OYO brand. OYO helps small- and medium-sized hotels sell their rooms. They've been winning a ton of awards for a campaign they made with T...
17 Okt 202238min
Case Study: Increasing Vaccinations In North Texas For Dallas Regional Chamber - Tim Gingrich, SVP, Strategy
Tim Gingrich, along with his team at Edelman and his clients at Dallas Regional Chamber, recently picked up a couple of trophies at the 4A's Jay Chiat Awards. Silver in the Healthcare category, bronze...
10 Okt 202234min
