
Inside the Playbook: Alex Lunt on When Is The Right Time To Sign
What does it really take to break a hit song in today's music industry?In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management and manager of Das...
20 Okt 25min

The Manager’s Playbook: Alex Lunt - Dasha, Viral Hits, Major Label Deals, Country Music & Artist Management (EP 88)
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management, to break down what really happens after a song explodes.Alex shares the story behind ma...
18 Okt 1h 31min

Inside the Playbook: JBeau Lewis on The Real Strategy Behind Booking Your First Tour
When should an artist start touring? And when is the biggest check actually the wrong move?UTA partner and music agent JBeau Lewis, who works with Bad Bunny and Karol G, joins Mauricio Ruiz on The Man...
17 Okt 20min

Inside the Playbook: JBeau Lewis on The Strategy Behind Bad Bunny's Global Success
What makes a top agent want to bet on an artist?UTA partner and music agent JBeau Lewis breaks down what he looks for before signing an artist, how TikTok and YouTube have changed discovery, and why t...
15 Okt 18min

Inside the Playbook: JBeau Lewis on How Bad Bunny and Karol G Took Over The World In 2026
What happens when the biggest moments of an artist’s career happen back-to-back?UTA partner and music agent JBeau Lewis takes us inside Bad Bunny’s Grammy-to-Super Bowl week and Karol G’s road to head...
13 Okt 14min

The Manager’s Playbook: JBeau Lewis - Bad Bunny, Karol G, UTA, Super Bowl, Coachella, Touring & Music Business (EP 87)
What does it actually take to build a global superstar?UTA partner and music agent JBeau Lewis joins The Manager’s Playbook to break down the strategy, teamwork, and behind-the-scenes decisions poweri...
11 Okt 1h 25min

Inside the Playbook: Nick Ruffalo on The Secret to Scaling Your Fanbase in 2026
ManyChat is making direct-to-fan marketing feel a lot more personal.In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers can use Instagram DM automation, voice m...
10 Okt 17min

Inside the Playbook: Nick Ruffalo on How To Scale Your Music on Spotify
Spotify data can tell you when to spend and when to wait.In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers should think about music marketing budgets, release...
8 Okt 22min



















