
Inside the Playbook: Nick Ruffalo on How To Scale Your Music on Spotify
Spotify data can tell you when to spend and when to wait.In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers should think about music marketing budgets, release...
8 Okt 22min

Inside the Playbook: Nick Ruffalo on How to Test Your Music Before Release
Fan pages changed music marketing.In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how fan pages, edit pages, and A/B testing can help artists build demand before a song is even rele...
6 Okt 16min

The Manager’s Playbook: Nick Ruffalo II - Artist Marketing, Fan Pages, ManyChat, Audience Strategy & Music Business (EP 86)
Most artists don’t have a content problem. They have a fan-building problem.In this episode of The Manager’s Playbook, Mauricio Ruiz sits back down with Nick Ruffalo, SVP of Audience Engagement at Big...
4 Okt 1h 58min

Inside the Playbook: Asa Asika on The Reality of Breaking Records in the TikTok Era
In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, talks about protecting the art before chasing the business.Asa breaks down why music has to ...
3 Okt 15min

Inside the Playbook: Asa Asika on How To Get Brands To Pay Your Artist
In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, breaks down how brand deals, DJs, promoters, and local culture all connect when you’re build...
1 Okt 16min

Inside the Playbook: Asa Asika on the Perfect Tour Strategy
In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, breaks down how Davido’s team built a real touring model across Nigeria and Africa.Asa expla...
29 Sep 11min

The Manager’s Playbook: Asa Asika - Davido, The Plug, Afrobeats, Nigerian Music, Touring Africa & Music Business (EP 85)
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Asa Asika, longtime manager of Davido and co-founder of The Plug, for a deep conversation on the power of Nigerian music, the gl...
27 Sep 1h 52min

Inside the Playbook: Joe Wiseman on How Insomniac Records Actually Works
In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how Insomniac Records builds global dance music campaigns through live strategy, radio, DJ promo, editorial p...
25 Sep 13min



















