
The Manager’s Playbook 070: Veikko Fuhrmann - Music Touring, Tour Management, Live Business, Artist Expenses, Tour Budgets & Global Touring
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with live touring specialist Veikko Fuhrmann of We Are Live for a deep breakdown of how music touring actually works.Veikko shares hi...
7 Juni 1h 39min

Inside the Playbook: Muyiwa Awoniyi on Building a Company Around the Artist
Tems’ manager Muyiwa Awoniyi joins The Manager’s Playbook to break down how to build a real company around an artist.In this clip, Muyiwa explains why Tems’ long-term vision goes beyond music into bus...
6 Juni 19min

Inside the Playbook: Muyiwa Awoniyi on The Truth About Afrobeats Going Global
Tems’ manager Muyiwa Awoniyi joins The Manager’s Playbook to break down the truth about Afrobeats going global and what African artists need to understand before chasing the American music market.In t...
5 Juni 9min

Inside the Playbook: Muyiwa Awoniyi on How to Build Beyond the Music
Tems’ manager Muyiwa Awoniyi joins The Manager’s Playbook to break down how Tems’ team built a business beyond the music.In this clip, Muyiwa explains why The Leading Vibe treats expenses as investmen...
4 Juni 17min

Inside the Playbook: Muyiwa Awoniyi on The Business Behind Tems
Tems’ manager Muyiwa Awoniyi joins The Manager’s Playbook to explain why real artist management starts with protecting the person before the music.In this clip, Muyiwa breaks down his people-first app...
3 Juni 21min

The Manager’s Playbook 069: Muyiwa Awoniyi - Tems, Afrobeats, Artist Management, Music Ownership, Global Strategy & Partnerships
Tems’ manager and partner Muyiwa Awoniyi joins The Manager’s Playbook to break down the strategy behind building Tems into a global music star.Muyiwa shares his people-first approach to artist managem...
31 Maj 1h 38min

Inside the Playbook: Matt Hansen on Artist Mode vs CEO Mode
Matt Hansen joins Mauricio Ruiz on The Manager’s Playbook to talk about the balance between being the artist and being the CEO of your music career.Matt explains why thinking about ROI, TikTok hits, o...
30 Maj 21min

Inside the Playbook: Matt Hansen on TikTok Hooks That Drive Streams
Matt Hansen joins Mauricio Ruiz on The Manager’s Playbook to break down how independent artists can make content that actually moves the music.Matt explains how he built a short-form content system ar...
29 Maj 21min



















