The Found Podcast with Molly Knuth28 Syys 2021

Episode 57: Small Town Social Media Marketing

Hey listener! We're taking it back today to a shorter episode, which I actually had not planned but decided it would be great content after I had a listener email me a few questions. There are a whole bunch of quote on quote social media rules, but the best way to get going with social media marketing for your business is to get started. It doesn't have to be professional photos, produced videos, or the perfect caption, it just has to be you showing up. Key Takeaways

There are many platforms to manage. At Molly Knuth Media we mostly manage Facebook and Instagram platforms for our clients. I choose Facebook because it's a great local marketing tool. I choose Instagram because it allows you to reach a bigger audience through the use of hashtags.
I started in social media marketing by accident. As an English and Language Arts Teacher, I took to Facebook to get more books for my classroom. I then began sharing the responses from students with Facebook and I ended up with more than 500 books for my classroom.
After deciding to become a stay at home mom, I helped our community work towards getting a new daycare through posting video and pictures on Facebook. We were strategic with videos to tell a story and share with the community the need and wants for the new daycare. After word of mouth on the services I was able to provide through Facebook and how it could be used for a business, the rest is history!
Everyone has their own belief, likes and dislikes when it comes to what makes a good post. I operate by the "E's." I want to either educate, evoke an emotion, or e-commerce.
In addition, I want each post to have an attention grabbing graphic, a caption to compliment the graphic, and a call to action.
When looking at a time of the day to post, it's important to think of your audience and when they are most likely to have down time.
Your caption matters! It communicates the big takeaway you want people to have.

Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(276)

221: I'm Kind of a Bad Friend — Ambition, Priorities & Friendship Guilt

Okay, real talk: I love my people, but when life gets ambitious, friendship is the first thing that slides off my calendar. Work, kids, and even rest often feel easier to prioritize than grabbing coff...

1 Loka 202531min

220: Molly's Must List: 7 Non-Negotiables for Ambitious Women in Business

Whether you're just starting out or scaling up, there are certain non-negotiables every ambitious woman in business needs to thrive. These are the logistical foundations that prevent burnout and the m...

24 Syys 202545min

219: Q4 Without Burnout

Mid-September is here. It offers a fresh start, but the final months of the year are looming. That means Q4 energy is buzzing, but so is the pressure. Which got me wondering...How can we as ambitious ...

17 Syys 202541min

Re-Find Mini Series Bonus: Be Brave

This episode's intention: Make a brave choice to do the work and follow the framework to begin the process of re-finding yourself. In 2018 my daughter, then five, went through a horrible medical e...

15 Syys 202510min

Re-Find Mini Series: Quit Avoiding

This episode's intention: Be honest with yourself about something you've been actively avoiding. In April of 2022 I made a huge investment in "the next big thing" that I was hoping meant a huge ...

14 Syys 20258min

Re-Find Mini Series: Eat Better

This episode's intention: Become aware of the correlation between what you eat with your body cues, energy levels, and mental clarity. I'm so annoyed that I have to share this episode. But I (unf...

13 Syys 20259min

Re-Find Mini Series: Get Outside

This episode's intention: How can I spend intentional time outdoors to ground myself? How can we forget the early days of the pandemic? I remember bursting into tears at the thought of leaving my ...

12 Syys 20258min

Re-Find Mini Series: Influence

This episode's intention: Who am I surrounded by, and how can I be an influencer? You've heard that you are the average of the five people with whom you spend the most time. Think about the energy...

11 Syys 20259min