722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1646)

694: How to build a healthy self-image - listener comments

694: How to build a healthy self-image - listener comments

Wouldn’t you like to know, really know, how to build a healthy self-image? We have a seven and a half minute message from Zig Ziglar, an excerpt from an on stage presentation, where he runs through so...

3 Jul 201952min

693 - Get clarity on the big picture - Habits with Ruth Soukup

693 - Get clarity on the big picture - Habits with Ruth Soukup

Stepping back to see the big picture is a significant habit of success for all our lives and in this Habits show, fear expert Ruth Soukup cited how she specifically uses it in her life. Ruth is the be...

1 Jul 201919min

692: Does your work fit you? Ziglar listeners respond - with Laura Gossner Otting

692: Does your work fit you? Ziglar listeners respond - with Laura Gossner Otting

It continues to be one of the most important questions to ask oneself, “Does my work align with who I am?” Yet in our culture today it is a question many never ask or expect. Work is seen as a necessa...

26 Jun 201942min

691: Discover your fear type and master it - with Ruth Soukup

691: Discover your fear type and master it - with Ruth Soukup

Get ready to blow fear wide open. Until now we have tried to label ourselves and others as fearful or not, when the research now shows fear has multiple archetypes and we all fit into something. Someo...

24 Jun 20191h 5min

690: Rating and increasing your personal performance

690: Rating and increasing your personal performance

How do you rate your personal performance and what you think would most help it right now? We hear a message from Zig Ziglar where he discusses the roots of a bonsai tree vs a giant sequoia named Gene...

19 Jun 201944min

689: Four questions to guide you in what you say yes to, with Laura Gassner Otting

689: Four questions to guide you in what you say yes to, with Laura Gassner Otting

In your career, business and life, what should you say “Yes” to? Don’t you wish you had an easy formula? Well, thank me later, I have one for you. This is our Habits show and we’re back with Laura Gas...

17 Jun 201923min

688: What diet and exercise program will actually work for you?

688: What diet and exercise program will actually work for you?

The age old pursuit of wellness. Of losing weight, gaining muscle, being fit and trim, having energy and not having aches and pains. We have more knowledge on the issue than ever, but America and many...

12 Jun 20191h 2min

687: Align what you do with who you are, with Laura Gassner Otting

687: Align what you do with who you are, with Laura Gassner Otting

Here is a new term and topic I’ve now added to my vernacular and reality, “consonance”. Consonance is the agreement or compatibility between opinions or actions. What you will hear in this show is how...

10 Jun 20191h 2min

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