722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1645)

630: Living up to or overcoming your labels

630: Living up to or overcoming your labels

We hear a message from Zig Ziglar on how we all succumb to lifetime conditioning. Literally how we all tend to give more attention and value to taller people than shorter, just as an example. And how ...

21 Nov 201859min

629: Changing up your habits to keep them fresh - Habits with Lori Harder

629: Changing up your habits to keep them fresh - Habits with Lori Harder

We are back with Lori Harder. Being a three time fitness champion, you’d of course expect some healthy habits. But physical is just ONE of the spokes, right? Some things she shared...She has a spoken,...

19 Nov 201832min

628: How to gain a positive outlook on life

628: How to gain a positive outlook on life

We hear a short message from Zig Ziglar on mindset, and the reality that you can't change from a negative mindset to a positive mindset without changing your input from negative to positive. Sounds si...

14 Nov 201850min

627: Lori Harder - How to create your supportive tribe

627: Lori Harder - How to create your supportive tribe

We talk with Lori Harder, about the power, necessity and opportunity of having a tribe. It’s just an irrefutable fact that people with strong social circles live longer, happier, healthier lives. But ...

12 Nov 20181h 6min

626: The death of blame

626: The death of blame

In this show we hear a message from Zig Ziglar on a tough circumstance that create negative results. And...how it was turned around. Only...by changing attitude and perspective. And when attitude and ...

7 Nov 201847min

625: John Ruhlin - Habits

625: John Ruhlin - Habits

We are back with a king of relationship building and PR...John Ruhlin. John was our guest in show 623 where we talked about the power of giving gifts as a form of love and relationship building. I’ve ...

5 Nov 201819min

624: When and how should you speak negatively about someone?

624: When and how should you speak negatively about someone?

We hear a clip from Zig Ziglar on the power of words. From it I posted this question on my Facebook page, "When and how is it ok to speak negatively about another person?". Folks, every response was.....

31 Okt 201847min

623: John Ruhlin, The gifts for success

623: John Ruhlin, The gifts for success

Let’s talk about gifts. Nope, not your giftings as in talents and abilities, but literal...gifts. But the point is building relationships and standing out. It’s building social capital. It’s loving an...

29 Okt 201854min

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