722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1645)

614: How can you hit a target you can’t see?

614: How can you hit a target you can’t see?

We are talking about how to hit targets that you can’t see. The answer is...you can’t. Zig gives a short story about how he can teach you to beat a top archer, and of course makes a poignant point. Fr...

26 Sep 201852min

613: Choosing passion for his personal well being - Habits with Ben Feder

613: Choosing passion for his personal well being - Habits with Ben Feder

The healthy habits of Ben Feder, our guest in show 611. If you’ll remember, Ben was at the top of the corporate ladder and...left it. He took his family to Bali for a year to find themselves. Now he’s...

24 Sep 201827min

612: How do you lift your spirits?

612: How do you lift your spirits?

What you do to get your spirits up? The question comes from a Zig Ziglar story of a seminar he did, where they had a doctor take blood from participants before and after his two hour talk. The results...

19 Sep 201849min

611: Ben Feder quit to truly begin

611: Ben Feder quit to truly begin

Talking about...quitting. Quitting In order to really get started. We go on a journey with a guy who did just that. Ben Feder climbed the corporate ladder to a big career, big income and in many ways,...

17 Sep 201845min

610: How do you want people to think of you?

610: How do you want people to think of you?

We ask a big question..."What do you want people to think of when they hear your name?" The question came from  show 607 with Lisa Grimes, in the section where we discussed creating your personal bran...

12 Sep 201849min

609: Connecting with others - Habits with Lisa Grimes

609: Connecting with others - Habits with Lisa Grimes

The habits of Lisa Grimes, my guest in show 607. Lisa has a new book she co-authored with Paula Brown Stafford titled…”Remember Who You Are: Achieve Success. Create Balance. Experience Fulfillment. As...

10 Sep 201829min

608: How do you strengthen yourself?

608: How do you strengthen yourself?

We look at the concept of how we stay up and positive instead of low and negative.  Zig Ziglar gives us a short message, telling us of how often people told him, “Zig, I was feeling so down, I was so ...

5 Sep 201859min

607: Lisa Grimes, remember who you are

607: Lisa Grimes, remember who you are

In this show we are talking about you. And charging you with remembering, who...you...are. And if you don’t know, figuring it out. My guest is Lisa Grimes and the title of the book she coauthored with...

3 Sep 201857min

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