722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1646)

You Are More Than A Mental Health Diagnosis | Part 1: Sarah Fay

You Are More Than A Mental Health Diagnosis | Part 1: Sarah Fay

#993: We’re taking on mental health and specifically the unprecedented increase in mental illness diagnoses. Here is my take; we are all theoretically on the spectrum of…everything. It’s human nature ...

16 Mai 20221h 12min

The Ziglar Show is now Self-Help(ful)

The Ziglar Show is now Self-Help(ful)

Ziglar listeners, this is a special announcement. As of May 16, 2022 The Ziglar Show will have a new name and format change. It will be called Self-Help(ful), presented by Ziglar, still hosted by me, ...

15 Mai 20224min

Using The Tool Of Respect

Using The Tool Of Respect

#992: Respect is generally seen as something earned or demanded. In civilian life we tend to give respect to those we deem have earned it from us or we begrudgingly give it to those we feel beholden t...

11 Mai 202253min

Today You Will Not Deny Yourself | Habits with Zoe Chance

Today You Will Not Deny Yourself | Habits with Zoe Chance

#991: Zoe Chance is back with us to walk through her habits for success. If you didn’t catch her with me in episode 989, Zoe teaches “Mastering Influence and Persuasion,” and it is the most popular cl...

9 Mai 202242min

How To Be Selfless For Personal Gain

How To Be Selfless For Personal Gain

#990: How to be selfless for personal gain sounds like click bait, which is why we take on this topic that Tom Ziglar lists as the 2nd virtue in his book, 10 Leadership Virtues for Disruptive Times. I...

4 Mai 202248min

How To Positively Influence Others Without Manipulation | Zoe Chance

How To Positively Influence Others Without Manipulation | Zoe Chance

#989: If you want to care, serve, love, help and have a positive impact on anyone, you need influence. You have a product or service or insight and wisdom that you know could help others, whether it’s...

2 Mai 20221h 12min

The Millionaire Benefits Of Living A Corporate Life Whether You Are Employed or Self-Employed | Loral Langemeier

The Millionaire Benefits Of Living A Corporate Life Whether You Are Employed or Self-Employed | Loral Langemeier

#988: We often talk of being either an employee or an entrepreneur. One side or the other. Today I have a guest with us who is imploring us to live the corporate life no matter what, for our benefit, ...

27 Apr 202248min

Healthy People Stay Connected | Dr Thema Bryant

Healthy People Stay Connected | Dr Thema Bryant

#987: I’m back with Dr Thema Bryant, president elect of the American Psychological Association and author of her new book, Homecoming: Overcoming Fear And Trauma To Reclaim Your Whole, Authentic Self,...

25 Apr 202221min

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