722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1646)

Wielding Kindness To Win Your Battles

Wielding Kindness To Win Your Battles

#986: The power of…kindness. As you’ll hear right at the top of the show, set aside your altruistic thoughts about “kindness” and hear Tom Ziglar and I present it as a primary tool you can use to gain...

20 Apr 202251min

The Psychology Of Finding The Authentic You | Dr Thema Bryant

The Psychology Of Finding The Authentic You | Dr Thema Bryant

#985: Think about the idea of going home to your happy place. Your comfort. Where you feel safe and you just get to be you. Now imagine it’s not a place, but it’s just finally being your healthy and a...

18 Apr 20221h 2min

Rehearse Your Day Like A Pro

Rehearse Your Day Like A Pro

#984: Before I started recording this episode with my buddy Tom Ziglar he starts telling me about his weekend speaking alongside a Navy Seal and I stopped him and said…”Wait, this is good, let’s just ...

13 Apr 202257min

We Choose The Input That Builds Us Up Or Tears Us Down | Habits With Andy Andrews

We Choose The Input That Builds Us Up Or Tears Us Down | Habits With Andy Andrews

#983: I’m back with beloved superstar author and speaker Andy Andrews to talk about his personal habits for success. Though in addition I asked him to discuss some of the top habits he would espouse f...

11 Apr 202235min

Training Our Self Talk

Training Our Self Talk

#982: I recently had Ethan Kross on the show, one of the foremost experts in controlling our minds. His new book is Chatter, The Voice In Your Head, Why It Matters, and How To Harness It. That was epi...

6 Apr 202243min

People Care How You Act Not How You Feel | Andy Andrews

People Care How You Act Not How You Feel | Andy Andrews

#981: In a rare entry into current events, tabloid headlines if you will, I asked Andy Andrews about a public statement he made regarding the culture as it relates to the recent Oscars and Will Smith ...

4 Apr 20221h 7min

What People Want From Coaches And Consultants

What People Want From Coaches And Consultants

#980: “Have you ever paid for personal coaching? What were the biggest turn-ons and turn-offs?” This is the question I posed to our listeners and the responses were very telling. Number one turn off? ...

30 Mar 202258min

Temper Today’s Problem With Next Weeks Perspective | Ethan Kross Habits

Temper Today’s Problem With Next Weeks Perspective | Ethan Kross Habits

#979: I’m back with Ethan Kross, author of Chatter: The Voice in Our Head, Why It Matters, and How to Harness It. Ethan is a PhD and one of the world's leading experts on controlling the conscious min...

28 Mar 202229min

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