722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1646)

What Motivates You To Your Goals

What Motivates You To Your Goals

#954: In our last show of 2021 Tom Ziglar and I take to task, goals. It’s time for New Year’s resolutions and goal setting for all the aspiring people of the world. Truth is, the idea of setting goals...

29 Des 202143min

Allow For Your Humanity | Jonathan Field’s Habits

Allow For Your Humanity | Jonathan Field’s Habits

#953: We’re back with Jonathan Fields, host of the top podcast, the Good Life Project. He has a new work focused profile you can take at sparketype.com, just this morning I asked a couple friends to t...

27 Des 202129min

How To Sell When People Are Already Sold

How To Sell When People Are Already Sold

#952: The sales process is no longer what it used to be. In the past sales people were needed to inform and educate and fully showcase a product or service to people who came in with a desire, but wer...

22 Des 202152min

What Drives Your Best And Most Fulfilling Work | Jonathan Fields

What Drives Your Best And Most Fulfilling Work | Jonathan Fields

#951: There are key, intrinsic activities and aspects of work that truly make you come alive and within which are your greatest opportunities for top level success, and your greatest fulfillment and j...

20 Des 20211h 17min

Taking Intentional Time To Think

Taking Intentional Time To Think

#950: You have problems in your life that need solving. You have goals for your life that require decisions. The greatest minds of all time budgeted specific time in their days to simply…think. To rea...

15 Des 202144min

What It Takes To Transform Ourselves | Mitch Albom

What It Takes To Transform Ourselves | Mitch Albom

#949: Tuesdays with Morrie is the bestselling memoir of all time, selling over 15 million copies. Best-selling author, screenwriter, playwright and nationally-syndicated columnist Mitch Albom has now ...

13 Des 20211h 7min

Where You Most Need Money For Your Business

Where You Most Need Money For Your Business

#948: I asked the Ziglar audience, “To make progress in your work/career/business/vocation; if you had a willing angel investor, what investment or action would you put money toward?” Tom Ziglar and I...

8 Des 202146min

Without Self Awareness Good Habits Are Impossible | Jon Acuff’s Habits

Without Self Awareness Good Habits Are Impossible | Jon Acuff’s Habits

#947: We are back with Jon Acuff, the New York Times bestselling author of seven books, including his most recent, Soundtracks, The Surprising Solution To Overthinking, which we had a deep conversatio...

6 Des 202132min

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