722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1646)

Leadership Needs To Value People Over Profits To Make The Most Profit

Leadership Needs To Value People Over Profits To Make The Most Profit

#946: “What are the top 3 leadership challenges you see in business, as a business owner or as an employee?” This is the question I posed to our audience. The comments were varied and valuable. Tom Zi...

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Upload New Soundtracks Of Your Reality To Live By | Jon Acuff

Upload New Soundtracks Of Your Reality To Live By | Jon Acuff

#945: Jon Acuff is the New York Times bestselling author of seven books, including his most recent, Soundtracks, The Surprising Solution To Overthinking, which is our muse today. This is the second ti...

29 Nov 202159min

Who You Most Want Counsel From

Who You Most Want Counsel From

#944: I like mind games because I think that’s what life primarily is. In this episode I wanted to get us focused on what counsel we most desire if it was critical. I asked the Ziglar audience this qu...

25 Nov 202139min

How To Build A Business The Ziglar Way | Julie Ziglar and Heather Prichard

How To Build A Business The Ziglar Way | Julie Ziglar and Heather Prichard

#943: How would Zig Ziglar’s kid build a business? What you’re about to hear is a grassroots story from Julie Ziglar Norman, Zig Ziglar’s eldest daughter. If you were fortunate enough to hear one of Z...

22 Nov 202159min

The Self-Made Man Is A Myth

The Self-Made Man Is A Myth

#942: Which is good news, as that’s a lot of pressure. As you’ll hear in this show, we are all co-creators standing on the shoulders of everyone who we have gleaned from, whether it’s a parent, mentor...

17 Nov 202146min

Part 2 How To Create A Real Mastermind | Diana Pavlac Glyer

Part 2 How To Create A Real Mastermind | Diana Pavlac Glyer

#941: I’m back with Diana Pavlac Glyer, the award winning writer who spent 40 years studying all things C.S. Lewis and J.R.R Tolkien with a special focus on the power of their infamous writer’s group,...

15 Nov 202156min

How To Have More Control Over Your Thoughts

How To Have More Control Over Your Thoughts

#940: We have feelings and emotions we can’t control. We might be able to control our reactions and responses, but our thoughts...they often run amuck. In this episode I pulled out a well known quote ...

10 Nov 202145min

How To Create A Real Mastermind | Diana Pavlac Glyer

How To Create A Real Mastermind | Diana Pavlac Glyer

#939: Mastermind groups are very popular, but so is dissatisfaction with them. The benefit is peers coming together to provide support and counsel to each other and to do so effectively requires trust...

8 Nov 202153min

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