BeyondMeasure by Burke, Inc.4 Dec 2025

Relevance + Momentum | Understanding Brand Presence

Episode Three Is Here! Understanding PRESENCE — The Foundation of Brand Strength in Burke’s Relevance + Momentum Series

In this episode, hosts ⁠⁠Jeremy Cochran, PsyD⁠⁠ and ⁠⁠KelseySchmeckpeper⁠⁠ unpack PRESENCE — the dimension of Relevance + Momentum that answers the fundamental question: How well do people know your brand?

Presence is much more than awareness. It’s about memory, recall, consideration, and real experience—the mental and lived footprint your brand holds in people’s lives. Jeremy and Kelsey break down the five components of Presence and reveal why it’s the single biggest driver of total brand strength.

You’ll learn:

➡️ What Presence really measures—and why it’s more than name recognition
➡️ The five elements of Presence, from top-of-mind recall to past purchase
➡️ Why brands like IKEA, Tesla, and Airbnb feel bigger than their actual usage
➡️ How presence erodes when awareness doesn’t match experience
➡️ Why marketers must balance performance marketing with long-term brand building

Whether you're growing a new brand or accelerating an established one, this episode shows why awareness is essential—but not enough. Presence is where brand strength begins, but meaning is what makes it stick.

For more information on how you can leverage the Relevance + Momentum framework to move your brand forward, visit ⁠⁠⁠Burke's ⁠⁠⁠Brand Strategy⁠⁠⁠.

Thanks for listening! Please subscribe to be notified of future episodes of ⁠⁠Burke’s ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast⁠⁠.

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