BeyondMeasure by Burke, Inc.31 Dec 2025

Relevance + Momentum | Activating Brand Advocacy

Episode Five Is Here! Activating ADVOCACY — The Purpose, Belief, and Power to Move Brands Forward in Burke’s Relevance + Momentum Series.

In our series finale, hosts ⁠⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠⁠ and ⁠⁠⁠⁠KelseySchmeckpeper⁠⁠⁠⁠ turn to ADVOCACY, the dimension of Relevance + Momentum that reflects what brands stand for, how clearly they express their beliefs, and whether consumers see them taking meaningful action.

Advocacy isn’t about politics or performative messaging. It’s about conviction, consistency, and credibility. Jeremy and Kelsey explore how brands earn trust by aligning belief with behavior, and what happens when that alignment breaks down.

You’ll learn:

➡️ What Advocacy means in the Relevance + Momentum framework
➡️ The two signals that define Advocacy: clear beliefs and visible action
➡️ Why brands like Patagonia and Dove set the standard for authentic advocacy
➡️ How inconsistency can erode trust, with lessons from Target’s evolving advocacy story
➡️ Six best practices for building advocacy that strengthen both brand and business

From emotional capital and employee pride to long-term loyalty and resilience, this episode shows how Advocacy turns purpose into momentum, and why the brands that lead tomorrow will be the ones that stand for something today.

For more information on how you can leverage the Relevance + Momentum framework to move your brand forward, visit ⁠⁠⁠⁠⁠Burke's ⁠⁠⁠Brand Strategy⁠⁠⁠⁠⁠.

Thanks for listening! Please subscribe to be notified of future episodes of ⁠⁠⁠⁠Burke’s ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast⁠⁠⁠⁠.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(29)

Brand Relevance in the Age of AI | What Insights Leaders Should Do Next

Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) an...

12 Juli 19min

Brand Relevance in the Age of AI | Rethinking Brand Building for AI Search

12 Juli 12min

Brand Relevance in the Age of AI | Understanding the New Discovery Journey

12 Juli 15min

Relevance + Momentum | Unlocking Brand Vibrancy

Episode Four Is Here! Unlocking VIBRANCY — The Energy Behind Brand Momentum in Burke’s Relevance + Momentum Series. In this episode, hosts ⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠ and ⁠⁠⁠KelseySchmeckpeper⁠⁠⁠ dive ...

18 Dec 202517min

Leading with Humanity

What does it really mean to lead with humanity in a world defined by rapid change?In this inspiring episode, host Troy Geesaman sits down with Tara Marotti, President & CEO of Burke, Inc., for a candi...

11 Dec 202524min

Relevance + Momentum | Understanding Brand Presence

Episode Three Is Here! Understanding PRESENCE — The Foundation of Brand Strength in Burke’s Relevance + Momentum Series In this episode, hosts ⁠⁠Jeremy Cochran, PsyD⁠⁠ and ⁠⁠KelseySchmeckpeper⁠⁠ unpac...

4 Dec 202521min

Relevance + Momentum | Exploring Brand Distinction

Episode Two Is Here! Exploring DISTINCTION — A New Installment of Burke’s Relevance + Momentum Series In this episode, hosts ⁠Jeremy Cochran, PsyD⁠ and ⁠KelseySchmeckpeper⁠ shift the spotlight to DIST...

21 Nov 202523min