Brand Relevance in the Age of AI | Understanding the New Discovery Journey

Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.

The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) and AI-powered platforms to research products, compare options, and seek recommendations, redefining the traditional discovery journeys. Our series will explore how Answer Engine Optimization (AEO) is emerging alongside SEO, why trust remains critical, and what brands can do to remain visible and relevant in this new environment.

In this first episode, Understanding the New Discovery Journey, host Eric Scheer — alongside Kim Winburn of Mars Petcare, Adam Bittner of BrandRank.AI, and Burke’s James Sorensen —examines the growing role of AI-powered search and what it means for marketers navigating a rapidly changing landscape.

Tune in to learn:

How AI-powered search is changing consumer discovery and shopping behavior
Why AEO and SEO serve different but complementary roles in the customer journey
What brands can do today to become more discoverable, credible, and answer-ready in AI environments

Whether you're responsible for brand strategy, shopper insights, digital marketing, or customer experience, this episode offers practical perspectives on one of the most important shifts affecting how consumers find brands today.

For more information on how to navigate AI-driven consumer behavior, visit Burke's Expert-led AI Brand Strategy resources.

Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure podcast.

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