BeyondMeasure by Burke, Inc.18 Dec 2025

Relevance + Momentum | Unlocking Brand Vibrancy

Episode Four Is Here! Unlocking VIBRANCY — The Energy Behind Brand Momentum in Burke’s Relevance + Momentum Series.

In this episode, hosts ⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠ and ⁠⁠⁠KelseySchmeckpeper⁠⁠⁠ dive into VIBRANCY — the dimension of Relevance + Momentum that captures how alive, active, and forward-moving a brand feels.

Vibrancy is the buzz consumers feel when a brand seems innovative, visible, and culturally present. It’s not just about growth, it’s about momentum you can sense. Jeremy and Kelsey unpack how vibrancy is measured, why it fuels perceptions of success, and how brands stay relevant without chasing empty hype.

You’ll learn:

➡️ What Vibrancy really measures and why perception matters more than intent

➡️ The two signals of Vibrancy: innovation and buzz

➡️ Why brands like Liquid Death, Delta, Chick-fil-A, Coke, and Duolingo feel energetic and in motion

➡️ How low-vibrancy brands fade from conversation even with strong awareness

➡️ Practical ways brands can build energy with purpose, not noise

Whether you’re launching something new or reinvigorating an established brand, this episode shows why Vibrancy is the spark that turns relevance into momentum, and keeps brands moving forward.

For more information on how you can leverage the Relevance + Momentum framework to move your brand forward, visit ⁠⁠⁠⁠Burke's ⁠⁠⁠Brand Strategy⁠⁠⁠⁠.

Thanks for listening! Please subscribe to be notified of future episodes of ⁠⁠⁠Burke’s ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast⁠⁠⁠.

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