Brand Relevance in the Age of AI | What Insights Leaders Should Do Next
Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) an...
12 Juli 19min
Brand Relevance in the Age of AI | Rethinking Brand Building for AI Search
Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) an...
12 Juli 12min
Brand Relevance in the Age of AI | Understanding the New Discovery Journey
Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) an...
12 Juli 15min
Relevance + Momentum | Activating Brand Advocacy
Episode Five Is Here! Activating ADVOCACY — The Purpose, Belief, and Power to Move Brands Forward in Burke’s Relevance + Momentum Series. In our series finale, hosts Jeremy Cochran, PsyD and ...
31 Dec 202518min
Relevance + Momentum | Unlocking Brand Vibrancy
Episode Four Is Here! Unlocking VIBRANCY — The Energy Behind Brand Momentum in Burke’s Relevance + Momentum Series. In this episode, hosts Jeremy Cochran, PsyD and KelseySchmeckpeper dive ...
18 Dec 202517min
Relevance + Momentum | Understanding Brand Presence
Episode Three Is Here! Understanding PRESENCE — The Foundation of Brand Strength in Burke’s Relevance + Momentum Series In this episode, hosts Jeremy Cochran, PsyD and KelseySchmeckpeper unpac...
4 Dec 202521min
Relevance + Momentum | Exploring Brand Distinction
Episode Two Is Here! Exploring DISTINCTION — A New Installment of Burke’s Relevance + Momentum Series In this episode, hosts Jeremy Cochran, PsyD and KelseySchmeckpeper shift the spotlight to DIST...
21 Nov 202523min
