066 | How To Name Your Brand

066 | How To Name Your Brand

By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business, or product to land in the minds of your audience.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll learn the biggest brand naming mistakes that entrepreneurs and business owners make when naming their business and brand [and how to avoid them.

Next, you’ll learn why the name is more than a sentimental tag and the critical role it plays in your overall brand strategy.

Then, we’ll uncover the details behind the simple 7-Step Strategic Brand Naming Process.

Step 1: Know Your Audience

Step 2: Know Your Positioning Strategy

Step 3: Gather Positional Keywords

Step 4: Merge, Morph & Make Believe

Step 5: Quality Selection

Step 6: Check Availability

Step 7: Apply In The Real World

Once you’ve completed each step in detail, you’ll be well on your way to uncovering the perfect brand name for your business [or your client's business].

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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077 | How To Use Storytelling

077 | How To Use Storytelling

By the end of this episode, you’ll know how to use brand storytelling in your marketing strategy so you can connect with your audience through their innate instinct and weave your brand into their liv...

20 Mars 20217min

076 | Mailchimp Rebrand

076 | Mailchimp Rebrand

By the end of this episode, you’ll have a clear understanding of the brand strategy and rebranding of Mailchimp, which you can use as an example and case study when strategizing how to rebrand your bu...

18 Mars 202112min

075 | Personal Branding vs Business Branding

075 | Personal Branding vs Business Branding

By the end of this episode, you’ll have clarity on the difference between personal branding and business branding which will enable you to make confident strategic decisions for the brand you want to ...

16 Mars 20217min

074 | Brand Strategy Workshop Mistakes

074 | Brand Strategy Workshop Mistakes

By the end of this episode, you’ll have a list of 6 brand strategy workshop mistakes that brand strategists most commonly make in a strategy session.  👉 Learn more: ⁠https://brandmasteracademy.com/br...

13 Mars 20218min

073 | How Brand Storytelling Is The Future Of Marketing

073 | How Brand Storytelling Is The Future Of Marketing

By the end of this episode, you’ll have the how and why behind brand storytelling in marketing helping you to create a brand story that connects.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-...

11 Mars 20215min

072 | Brand Strategy Explained

072 | Brand Strategy Explained

By the end of this episode, you’ll understand the brand strategy process and have a roadmap to become a brand strategist.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First,...

9 Mars 20219min

071 | #1 Personal Branding Mistake You Need To Avoid

071 | #1 Personal Branding Mistake You Need To Avoid

In this episode, I’m gonna talk a little about personal branding 101, and more specifically, how to avoid the biggest mistake you could possibly make if you want to build a personal brand in 2020.  👉...

6 Mars 202110min

070 | Discovery Session vs Brand Strategy Workshop

070 | Discovery Session vs Brand Strategy Workshop

By the end of this episode, you’ll be crystal clear on the difference between a brand strategy workshop and a brand discovery session and how they work within the brand strategy sales process.  👉 Lea...

4 Mars 20218min

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