CIM Marketing Podcast

CIM Marketing Podcast

The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. This podcast is your essential resource for staying ahead of the curve.

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Episoder(138)

The creative strategies defining brand success in 2026

The creative strategies defining brand success in 2026

We’re back with a brand-new season of the CIM Marketing Podcast!This season, we’ll be exploring creativity and innovation, asking what it really takes for brands to stand out in an increasingly comple...

12 Feb 51min

Sneak peek: The creative strategies defining brand success in 2026

Sneak peek: The creative strategies defining brand success in 2026

The first episode of the brand-new season of the CIM Marketing Podcast launches tomorrow! In our upcoming episode, we sit down with Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwoo...

11 Feb 1min

AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026

AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026

In this high-impact episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3-5 ye...

27 Nov 202558min

Sneak peek: AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026

Sneak peek: AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026

In our upcoming episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3 - 5 year...

26 Nov 20251min

Meta’s CMO Alex Schultz on AI, creativity, and what’s next for digital marketing

Meta’s CMO Alex Schultz on AI, creativity, and what’s next for digital marketing

In the latest episode of the CIM Marketing Podcast, we sit down with Meta’s Chief Marketing Officer, Alex Schultz, who shares powerful insights from his role at Meta and from his new book, Click Here:...

13 Nov 202532min

Sneak peek: AI, Creativity & Marketing’s Next Frontier with Meta’s CMO

Sneak peek: AI, Creativity & Marketing’s Next Frontier with Meta’s CMO

Alex Schultz, Meta’s Chief Marketing Officer, joins us to unpack the future of digital marketing. From defining your North Star and key metrics to mastering the concept of incrementality and leveragin...

12 Nov 20251min

How to decode consumer behaviour and boost your marketing impact

How to decode consumer behaviour and boost your marketing impact

With AI and algorithms now powering much of our digital lives, it's easy to lose sight of the customer. Tune in to the latest episode of the CIM Marketing Podcast to learn how marketers can design str...

30 Okt 202539min

Sneak peek: How to decode consumer behaviour and boost your marketing impact

Sneak peek: How to decode consumer behaviour and boost your marketing impact

In this upcoming episode, we’ll be diving into the powerful and often subtle ways that emerging technology is reshaping consumer psychology and giving marketers an entirely new playbook. We’ll be welc...

29 Okt 20251min

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