Sample Quality & Data Integrity

Sample Quality & Data Integrity

Join John Thomas, SVP & Head of Client Services, as he connects with two of Burke’s sampling experts, Elissa Wood and Brad Franz. This insightful conversation explores the current industry challenges regarding sample quality and data integrity, and how you can address and overcome these challenges. In addition, Elissa & Brad will share their perspective on how companies can adapt to the new sample landscape, and what you should look for in a research partner.

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To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!

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Avsnitt(29)

Brand Relevance in the Age of AI | What Insights Leaders Should Do Next

Brand Relevance in the Age of AI | What Insights Leaders Should Do Next

Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) an...

12 Juli 19min

Brand Relevance in the Age of AI | Rethinking Brand Building for AI Search

Brand Relevance in the Age of AI | Rethinking Brand Building for AI Search

Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) an...

12 Juli 12min

Brand Relevance in the Age of AI | Understanding the New Discovery Journey

Brand Relevance in the Age of AI | Understanding the New Discovery Journey

Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) an...

12 Juli 15min

Relevance + Momentum | Activating Brand Advocacy

Relevance + Momentum | Activating Brand Advocacy

Episode Five Is Here! Activating ADVOCACY — The Purpose, Belief, and Power to Move Brands Forward in Burke’s Relevance + Momentum Series. In our series finale, hosts ⁠⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠⁠ and ⁠...

31 Dec 202518min

Relevance + Momentum | Unlocking Brand Vibrancy

Relevance + Momentum | Unlocking Brand Vibrancy

Episode Four Is Here! Unlocking VIBRANCY — The Energy Behind Brand Momentum in Burke’s Relevance + Momentum Series. In this episode, hosts ⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠ and ⁠⁠⁠KelseySchmeckpeper⁠⁠⁠ dive ...

18 Dec 202517min

Leading with Humanity

Leading with Humanity

What does it really mean to lead with humanity in a world defined by rapid change?In this inspiring episode, host Troy Geesaman sits down with Tara Marotti, President & CEO of Burke, Inc., for a candi...

11 Dec 202524min

Relevance + Momentum | Understanding Brand Presence

Relevance + Momentum | Understanding Brand Presence

Episode Three Is Here! Understanding PRESENCE — The Foundation of Brand Strength in Burke’s Relevance + Momentum Series In this episode, hosts ⁠⁠Jeremy Cochran, PsyD⁠⁠ and ⁠⁠KelseySchmeckpeper⁠⁠ unpac...

4 Dec 202521min

Relevance + Momentum | Exploring Brand Distinction

Relevance + Momentum | Exploring Brand Distinction

Episode Two Is Here! Exploring DISTINCTION — A New Installment of Burke’s Relevance + Momentum Series In this episode, hosts ⁠Jeremy Cochran, PsyD⁠ and ⁠KelseySchmeckpeper⁠ shift the spotlight to DIST...

21 Nov 202523min

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