Taylor and Andrew Debate Cost Controls (We Ran the Numbers)
Taylor and Andrew Faris sit down to debate something every performance marketer has an opinion about but almost nobody has actually tested: do Meta cost controls deliver to the bid you set?CTC reviewe...
6 Aug 57min
The Agency Model Is Broken. We Fixed It.
Taylor Holiday and Richard Gaffin break down the Prophit Engine, CTC's system that combines a head of growth, Meta media buyer, and creative strategist into a single profit-engineered role powered by ...
4 Aug 24min
The Math Behind Creative Hits (With Real Spend Data)
Adrianne, VP of Performance Creative at CTC, breaks down the CTC Creative Strategy Canon, the codified methodology behind how 7-figure to 9-figure ecommerce brands structure their creative programs t...
30 Juli 25min
D2C Brands Grew 15% in H1 (But At What Cost)
In this episode Richard and Steve break down H1 2026 performance data from across the CTC client portfolio, covering brand revenue growth, ad spend efficiency, incrementality testing results by platfo...
28 Juli 22min
We're Opening Our Doors to 7-Figure Founders This September
Richard breaks down what's holding most 7-figure brands back from crossing into 8-figure territory, and announces CTC's first in-person workshop designed to close that gap.On September 2nd, 2026, CTC ...
23 Juli 7min
Google Ads: CTC's Complete Playbook
Tony Chopp, VP of Paid Media at Common Thread Collective, breaks down CTC's Google Ads Canon, the complete framework we use to turn Google into a true demand-harvesting machine for 7-9 figure ecommerc...
21 Juli 13min
Your Unsold Inventory Is Costing You More Than You Think
Most ecommerce brands head into Q4 carrying too much inventory and not enough cash, and those two problems are directly connected. In this episode, Richard Gaffin sits down with Anmar Anmar Abdul Jawa...
16 Juli 25min
Cashmas in July: Turn Q3 Inventory Into Q4 Cash
Stale inventory and thin cash flow are the two things that show up in nearly every Q3 conversation we have with ecommerce brands. In this episode, Richard Gaffin and Randall Thompson break down Cashma...
14 Juli 17min
