Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(458)

The Supplement Industry Is Broken, Sports Cheating Is Rational, and Influence Is Misunderstood

The Supplement Industry Is Broken, Sports Cheating Is Rational, and Influence Is Misunderstood

Taylor and Andrew dig into three topics that have more in common than you think: why the supplement industry struggles to build real moats, whether the Dodgers and Clippers crossed ethical and legal l...

15 Sep 1h 9min

The Re-Hire Nobody Saw Coming

The Re-Hire Nobody Saw Coming

One of CTC's earliest hires just returned after years away. He left to build his own media agency, acquired a major email and retention agency, then co-founded a beverage company where mastering subsc...

10 Sep 27min

The Service That Turned a Brand's Worst Summer Into Its Best.

The Service That Turned a Brand's Worst Summer Into Its Best.

CTC's Marketing Moments service is built to create new revenue spikes for 7-figure brands through structured offer testing, targeted landing pages, and high-volume creative. In this episode, host Rich...

8 Sep 18min

What a Profit Engineer Does Every Day at CTC

What a Profit Engineer Does Every Day at CTC

Most agencies promise results. Few can show you the system behind them. In this episode, Randall Thompson sits down with Jar, a Profit Engineer at CTC who previously built and scaled a multi-7-figure ...

2 Sep 29min

Why Your Email Strategy Is Not a Content Calendar

Why Your Email Strategy Is Not a Content Calendar

In this episode Luke breaks down the complete CTC email methodology as part of the Canon series. This is the framework CTC uses to build email programs that generate a median of 22% of total store rev...

1 Sep 23min

Diversify Now: The 6-Week Q4 Window Closing Fast

Diversify Now: The 6-Week Q4 Window Closing Fast

Richard and Luke (newly promoted President at CTC) break down why channel diversification is no longer optional for 8-figure ecommerce brands heading into Q4 and what creative diversification actually...

27 Aug 26min

We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.

We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.

We connected Claude to our Statlas database and analyzed $1.5 billion in Meta spend across 320 accounts and $100 million in Google spend across 134 stores. The question: do platform bid controls actua...

25 Aug 29min

Ecommerce Growth With a Money-Back Guarantee

Ecommerce Growth With a Money-Back Guarantee

Our newest ecommerce growth offer comes with a money-back guarantee and a data advantage built in: visibility into what competitors in the same industry are actually bidding and converting at.In this ...

20 Aug 30min

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